New – Children's swimwear · Ulladulla, NSW
Seadragon is a new Australian-made children's swimwear label with vivid patterns designed to reduce visual clarity – so your kids can splash, dive and just play.
Seadragon didn't start as a business. It started as a feeling every parent knows. When our daughter began sharing her love of the ocean online, we saw how quickly attention shifted from what she was doing to how she looked on camera.
We couldn't change the platforms or the cameras – so we set out to change what our kids wear. A year of design later, that became Seadragon: swimwear that's bright and joyful to the eye, and designed to reduce visual clarity through a lens. Not to hide our kids – to let them be seen for who they are in life.
Our name comes from the leafy seadragon, which thrives through beauty and clever natural camouflage. That's the spirit behind everything we make: vivid, playful suits that quietly help protect a child's privacy and modesty – as one thoughtful layer alongside the supervision that always matters.
We believe swimwear can be beautiful and quality shouldn't be out of reach. We're a small, independent Australian label at the very start of our journey – and we'd love you to be part of it.
Vivid patterns that are playful to the eye but harder for a camera to capture clearly. No electronics, no app – nothing for your child to do.
High-quality, minimum 230gsm fabric – UPF50+ and chlorine-resistant. Every suit is fully lined for comfort, with seams minimised to prevent chafing.
Designed on the NSW South Coast for the way Aussie kids live at the beach – one practical layer of privacy, alongside the supervision that always matters.
Seadragon is designed to reduce visual clarity – not to make anyone invisible or block every camera. It's one thoughtful layer of privacy, alongside the supervision that always matters.
A considered debut range for children, sizes 2–14.
Our vivid, visual-privacy patterns across a full range for kids, ages 2–14: Girls' reversible one-piece · Girls' lined single-piece · Board shorts · Long-sleeve rashie · Boys' skins shorts – designed to move, layer and last, from Nippers mornings to backyard-pool afternoons. Full details launching soon.
Our debut range launches soon. Leave your details and we'll let you know the moment it drops – plus any early-access offers for families.
We're taking wholesale preorders and stockist enquiries now, ahead of launch – perfect for aquatic centres, swim schools, surf clubs and children's retailers.
Wholesale & stockists →